The new grey market: As older users warm up to cannabis, pot companies want to learn more

The new grey market: Older users warm up to cannabis

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Older Americans and Canadians are turning to cannabis for a variety of reasons. Some are former users who left it behind as they entered the workforce and others are eager to learn about alternates to pharmaceuticals to treat what ails them. Cannabis companies are beginning to pay attention to this important demographic.

Tilray CEO Brendan Kennedy says the idea of cannabis as a medicine for chronic health issues and not simply a party drug is becoming more mainstream, and that that is helping to increase the comfort level among the older generation. Last summer, a few months before Canada legalized cannabis […]

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