Rebranding Weed: One Year Into California's 'Green Rush,' Cannabis Industry Wants to Change Pot's Image

Rebranding: One Year Into California’s ‘Green Rush,’ Cannabis Industry Wants to Change Its Image

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Cannabis is ready for an image make-over. It’s now a multi-billion dollar industry that continues to grow because consumers are discovering it’s not the “evil weed” they were told it was. The stigma is being erased and laws are continuing to change creating more and safer access for adults.

 Just a year after San Francisco and other California cities began issuing permits for recreational sales and on-site consumption of marijuana, retailers are working hard to change the image of a plant that was illegal for generations, and convince […]

Are you still stigmatized by cannabis’ old image as a dangerous drug? What are you doing to help change that image? Share you Cannabis In Real Life thoughts and ideas in the comments section or email us at:

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